A MASSIVE economic issue like the cost of living crisis does have many Macro impacts, but the Micro effects can be quite interesting too.
One of these is that consumer demand patterns changes as we look to buy products that we think will help us save money in the long run. I remember a recent former Prime Minister (clue: hair) getting ridiculed for suggesting consumers buy a new kettle for £50 to save us £5 a year on electricity. Recently, however, the products of choice include air fryers and electric blankets, both of which, as described in the article below, have seen rises of demand in the UK of over 200%.
https://www.cnn.com/2022/10/28/energy/uk-air-fryer-energy-bills/index.html
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