Investment as a Part of AD
We studied the component of AD that measures firms’ demand for capital goods, called investment. It forms about 15% of UK AD.
There are a number of factors that influence it, including interest rates, business confidence, depreciation of capital goods, future sales and demand, the expected rate of return, changes in costs, indirect taxes and subsidies, and technological changes in capital goods.
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However, investment is also the most volatile part of AD. This is because businesses quickly cut investment in a downturn, both due to falling profits (reducing money available for investment) and less need to increase productive capacity. On the other hand, in a recovery it increases quickly, due to rising profit and more need to expand production to meet increasing consumer demand.
In summary, this was yet another exciting class on Mr Spottiswoode’s economic course.
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